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What should you know before launching your tech start-up?

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There are no guarantees in business, and knowledge can mean the difference between success and failure. If you’re starting a tech business, then this reading list is for you! We’ve teamed up with Where The Trade Buys, a leading UK supplier and provider of roll-up banners for businesses, and scouted out the best reads for your business.

Learn how to communicate with investors, create a great working environment, keep ahead of the game, and more…

Bold: How to Go Big, Create Wealth and Impact the World

One of your first ports of call should be this book by Peter Diamandis and Steven Kotler. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Be inspired by the words and wisdom of Richard Branson and other magnates in section two. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Nobody knows what the future holds, but this book can make it a touch clearer.The Inevitable explores the potential trends in tech for the coming 30 years. The best part of this read is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Author, Kevin Kelly, discusses the lasting impact of new technology on our home and work lives. Want to prep your company now for the customer of tomorrow? Then, get ahead now.

Conscious Capitalism

From shareholders to employees, author, Raj Sisodia, and CEO of Whole Foods, John Mackey,truly believe that capitalism is good — find out more by reading Conscious Capitalismyourself.

The treatment of employees is vital in business today — don’t underestimate it. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Make sure your business is working with its staff and ensuring the best in productivity by investing time and effort in boosting morale.

Your One Word

The author if this great book, Evan Carmichael, managed to sell his lucrative company before he even hit the age of 20 — and this book tells you how! Use Carmichael’s advice and experience to boost your confidence and an injection of motivation to start making your tech-business dreams come true.

How Google Works

Even Google had to start somewhere — find out where by reading How Google Works. Eric Schmidt and Jonathan Rosenberg are Google executives and the authors of this work, which means you’re getting a unique perspective into successful business tactics from the best.

This look into the start and development of Google is a must if you want to emulate its success.

The Lean Start-Up

Eric Ries’ helpful book is ideal for people who are new to the trials and tribulations of running a business. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

The Industries of the Future

Keep moving faster than your competitors with this great read from Alec Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

As a senior advisor for innovation to former Secretary of State Hilary Clinton, Ross delivers an opinion you can trust. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

Networking Like a Pro

Networking Like a Prois another must-read for new business people — if you’re not already networking, you need to start immediately! Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Making ‘friends’ in business is important, but it’s not always simple. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Upstarts

Practical and enlightening, this Brad Stone book is a must-read. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.What can your business do to change the world?

Make 2018 your year by getting up to speed with these excellent books.







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